Potential.
Power. Proof.
Every person, every team, every place has potential. We set it in motion — and we measure the result.
«Working with Erica is like being on a horse at full gallop.»
Carlo Carcano, coach — after a session · translated from Italian
the model
How we see it
01
Potential
It is there, but it is not producing anything yet.
02
Power
Potential set in motion by a process that is yours alone, producing work over time. It is what a horsepower measures.
03
Proof
And so it gets measured. Not "I feel better": something you can count.
the three doors
Spa & Wellness
For owners, general managers and investors. We design spas that generate margin — and we grow the people who will run them.
Coaching
For individuals, executives and teams. ICF-certified programmes, online, in Lugano and with horses. Prices in the open.
Mentor Coaching
For coaches and professionals. The ten hours of ICF mentor coaching, one to one or in a small group, with a credential you can verify.
the proof
We ran the business before we coached it
Seventeen years running luxury spas and resorts, with P&L responsibility and teams of up to fifty people. Then over 2,500 hours of coaching and the PCC and ACTC credentials of the International Coaching Federation..
PCC · ACTC · ICF Member · ICF-accredited programme, 40 CCE · MCS Mentor Coach at PCC and ACC levels · 2.500+ hours
Spa Leader of the Year 2023, World Spa & Wellness Awards — the only individual award of the ceremony.
Projects and directorships: Borgo Egnazia · JW Marriott Venice · Cloud 7 Yanbu · Le Graal · Naturalis · 1711 Ti Sana. Coaching for BetterUp and Lyra Health.
Who are we
HorsePower is a founder-led collective: Erica Bordin remains the reference point for the project, and the right partners come in when the work calls for them. Miriam Mastrogiovanni for the work with horses, a network of senior specialists for spa projects.
Where would you like to start?
Write us a couple of lines about where you are and what you would like to be different. We reply within two working days.